Who We Are?
The unique product of Heena’s pickle is “The Bijora pickle. Kutch is the only region where Bijora is grown. Today, Kutchi people are present in every corner of the world. We want to make our product reach to all these people.
And also non-Kutchi people who are not familiar with Bijora, we want to make them aware of the taste and health benefits of Bijora, so that “Bijora” or “Citron”, which is now almost becoming extinct, gets cultivated by more and more farmers.
We want to motivate more and more farming of “Bijora”, so that this fruit, which is the identity of the Kutch and Kutchi people, does not become extinct in the whirlwind of globalization.
Our Story
We started very humbly, with just 2 kg of Bijora aachar, 30 years ago. We struggled each and every day to make our business reach the milestones of today.
But due to our honesty and determination, slowly but steadily, we progressed. From our inception, we were sure about our methods. We wanted to make aachars from the authentic desi method. For that, the raw materials such as bijora, mangoes etc needed to be sun-dried. Because of rain, sometimes the raw materials would go to waste. Because of which, we used to throw away thousands of kilos of raw materials every year.
And sometimes, after sun drying, the weight of the raw material would drastically be reduced. Even after facing such adversities and hardships, we never compromised with the quality of our aachar and always gave our customers the best quality 100% desi aachar, without using any shortcuts for more profit and money-making.
All the family members eventually started coming in the business,
It took years before we finally saw any profit, and initially, the little profit we used to make would get invested in the business itself.
Because of our consistent quality and strong values of never using any chemicals, our customers today trust us even after 30 years for our authenticity and taste of aachaar. Today, our third generation is managing the business and the business that started from the home has now reached to the factory.
Try this classic aachar with the tangy twist of lemon. A traditional Gujarati favorite, we aspire to take it global.
Mission
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Vision
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin.Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin.Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin.
Mission
It is our mission to serve our country and its people spread across the globe and support the “Make in India” initiative of the Indian government. To serve our customers with reasonably priced authentic products.
Vision
To cater to a global audience with authentic Indian taste and preservative-free products. To represent India and Indian culture in excellent light with our consistent quality and taste.
